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Campaign
ZALORA Sustainable Collection
Overview
Led the launch campaign for ZALORA's first sustainable capsule under ZALORA Basics across Singapore, Indonesia, Malaysia, the Philippines, and Hong Kong. Delivered a 44-style collection across apparel and accessories, positioning sustainable fashion as accessible, stylish, and commercially viable for everyday consumers. Activated integrated storytelling across digital, press, and retail touchpoints to build consumer understanding of responsible fashion, supporting ZALORA's regional sustainability strategy and establishing an annual sustainable capsule for the private label.
Impact
5+
APAC Markets
44-Style
Collection
360°
Campaign Rollout
The Work
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Social Media