Bumi Kinar Hospitality

Overview

Led integrated social media management and performance marketing for Bumi Kinar, aligning creative content with data-driven acquisition strategy. Developed all social formats (grid, Reels, Stories, and ad creatives) to ensure consistent brand presence across Meta and optimise assets for engagement and conversion. In the first three months, Google Ads generated 12,324 clicks and 4,007 conversions with a 30% conversion rate, driving 116,578 website visits. Meta performance in Q4 reached 337.8K views (+106.7% QoQ), demonstrating strong growth in reach, engagement, and demand generation.