TENCEL™ LUXE Global Rebrand

Overview

Led the rebranding of TENCEL™ LUXE, developing the visual identity, brand guidelines, key visuals, infographics, and website design to position it as a premium, innovative filament within the TENCEL™ portfolio. The project also supported strategic partnerships and co-branding collaborations with global designers such as Viktor&Rolf, Patrick McDowell, and Flavia de Laroca, strengthening the brand's presence at the intersection of luxury fashion and sustainable material innovation.