A — Socks Brand Identity

Overview

Repositioned a UK socks brand with a concept-driven identity designed to spark curiosity rather than explain everything upfront. Created a logo built around a simplified "A" that transforms into a sock shape, functioning as both the main logo and a flexible icon system. Introduced a matcha-inspired green to reference softness, tactility, and contemporary wellness cues. Developed a brand identity system and guidelines designed to work across both B2B and B2C contexts, balancing commercial clarity with cultural intrigue.