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Go-to-Market Strategy
TENCEL™ Go-to-Market SEA
Overview
Led the Go-to-Market launch across Southeast Asia and Oceania, driving partnerships, retail expansion, and premium media collaborations. Delivered 141+ co-branded campaigns and 57+ events with titles including Vogue and Harper's Bazaar, strengthening cultural relevance and brand credibility across the region. Positioned the brand as the #1 ingredient brand in SEA & Oceania and #2 globally in brand awareness (Nielsen, 2021).
Impact
141+
Co-Branding Campaigns
#1
Brand in SEA
57+
Events
The Work
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