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Campaign
Calvin Klein × MAP
Overview
Led the #FeelsSoRight campaign with MAP Group to localise and amplify TENCEL™'s global positioning in Indonesia. Activated 7 local KOLs alongside the global brand ambassador, delivering culturally relevant storytelling across social, retail, and digital channels. Developed a strategic co-branding collaboration between MAP, Calvin Klein, and TENCEL™, integrating the fiber story into product, marketing, and retail experiences. The campaign increased consumer engagement, strengthened brand desirability, and contributed to best-selling co-branded product performance in Indonesia.
Impact
7+
KOLs Activated
Best-Seller
Co-Branded Product
360°
Campaign Rollout
The Work
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