TENCEL™ Global Rebrand

Overview

Led the end-to-end global rebrand of TENCEL™, a leading global sustainable fiber brand by the Lenzing Group, redefining its brand identity and positioning through the "Nature. Future. Us." 360° campaign. Delivered a full brand system across website, brand assets, and all communication channels, including global video manifesto, guidelines and campaign content. Unified EMEA, APAC, and the Americas under a single creative framework, ensuring consistent brand expression across markets and strengthening engagement with fashion and textile partners worldwide.