Matcha Cafe Indonesia

Overview

Led integrated creative advertising and performance marketing initiatives — from strategy, creative development, ad execution, optimisation, and retargeting — to help the client achieve KPI targets. Within the first four months, TikTok achieved over 2 million views and grew from 0 to 65K followers, while Meta recorded a +1,104.09% increase in monthly profile visits, demonstrating strong growth in reach, engagement, visibility, and audience acquisition.