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Performance Marketing
Gayatri Karishma — Textile B2B
Overview
Led a performance-driven digital expansion for a leading offline fabric factory to scale nationally. Deployed targeted Google and Meta campaigns across key textile cities, optimising for qualified demand over volume. Delivered a 7.1 ROAS within four months and an average CLV of IDR 100,000,000, positioning the brand as a market leader in Indonesia's sportswear textile niche.
Impact
7.1x
ROAS
CLV
IDR 100,000,000
+40%
Revenue Stream
The Work
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