YALALA — F&B Brand Identity

Overview

After the group successfully developed the Joomba brand for a juice and smoothies bar across Indonesia, they set out to create a new Arabic culinary brand. We supported them in building the identity and guideline, including developing the name YALALA, inspired by "Yalla," meaning "Let's go," which reflects warmth, hospitality, and the spirit of welcoming guests. The color palette was carefully selected to position YALALA as energetic, eye-catching, and inviting, creating a vibrant and memorable brand identity.