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Performance Marketing
Semurni Emas — Jewelry
Overview
Designed and executed a full-funnel performance marketing strategy for Semurni Emas across Meta Ads, TikTok Ads, and Google Ads, with a strong focus on driving qualified leads and measurable business impact. Through continuous optimisation of targeting, creative strategy, funnel structure, and WhatsApp lead flow, the campaigns consistently achieved approximately 200x ROAS, reflecting highly efficient customer acquisition and strong contribution to overall revenue growth.
Impact
200x
ROAS
-42%
Cost Per Lead
+53%
Conversion Rate
The Work

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